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what can you take from that leader that applies to your own business?

he said in order to be a successful leader, you need to focus on relationships first then do your work. this means that you need to respect people, respect their culture, serve them and treat them good. 

the leader is the business so be a good leader get a good business/

Marketing in physics

marketing in physics

physics can teach us a lot about marketing. newton's law a=f/m, acceleration= force of the object over the mass of the object. For a large mass it required more force to change the direction. The more mass of a brand baggage it has the more force it needs to change its positioning.
To make more profits companies give different names to the brand to separate them. The bigger the brand the more difficult it is to replace it. You can measure what consumers actually do than say what they do. You cant prove hypothesis through observation, you can only disprove it. It will make it strong but not prove it. No matter how much you invested in your brand one week of not enough work can destroy everything. Entropy is the measure of disorder of a system.

AIDA

4Ps is the marketing strategies which are place, product, price and people.
AIDA stands for Awareness, Interest, Desire, and Action. 


slide #1: 
poster is informative: average- because they have the product, place and i'm not sure if its clear enough about the price or people.
spelling and grammer: excelling- no mistakes in grammer or spelling.
neatness: excelling- letters are easy to read and neat. 
AIDA: needs improvement- poster is unattractive.
pictures and graphics: average- organized pictures.


slide #2:
poster is informative: average- because it includes the place, product, people but not price.
spelling and grammers: excellent- no mistakes.
neatness: average- the writing is a bit small.
AIDA: average- 
pictures and graphs: excelling- pictures are effective.


slide #3:
poster is informative: excelling- the 4ps are provided. 
spelling and grammer: average- 
neatness: average
AIDA: average
pictures and graphs average

Opening Activity

I think the category that will generate the most profit for the store is the food category. School supplies will get a good profit too, but not as much as food because it's school people should be prepared when they come to school they should have everything they need with them so not a lot will buy the supplies. Clothing, I think the clothing price is good but not a lot of people might want to buy it. So I thought the best was food because the majority of students take some snack in the morning or at lunch, and that will make a good profit.

Imagine you were given a job to market the ugliest christmas sweater ever. Write a list of things you could say to convince someone to buy the sweater.

1. It's new no one has it yet, so be the first to get it.

2. It keeps you warm.

3. It got great colours for everyone, and it matches the Christmas tree.

4. Try it and you will love it.

5. After they try it, it looks gorgeous on you, and it matches your skin colour. 

To manage is to forecast and plan, to organize, to command, & to control”.

-planning is deciding in advance - what to do, when to do & how to do. Future course of action & deciding in advance the most appropriate course of actions for achievement of pre-determined goals.

-Organizing is the process of bringing together physical, financial and human resources and developing productive relationship for achieving organizational goals.

-Staffing is the function of manning the organization structure and keeping it manned.

-Directing is giving efficient orders for achievement of organizational purposes.

-Controlling is It implies measurement of accomplishment against the standards and correction of deviation if any to ensure achievement of organizational goals.

advantages:

- problem solving & decision making

- Planning is to achieve desired goals. 

- systematic thinking about ways & means for accomplishment of pre-determined goals.

- proper utilization of human & non-human resources.

- helps in avoiding confusion, uncertainties, risks, wastages etc.