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Friday, December 9, 2011

Marketing in physics

marketing in physics

physics can teach us a lot about marketing. newton's law a=f/m, acceleration= force of the object over the mass of the object. For a large mass it required more force to change the direction. The more mass of a brand baggage it has the more force it needs to change its positioning.
To make more profits companies give different names to the brand to separate them. The bigger the brand the more difficult it is to replace it. You can measure what consumers actually do than say what they do. You cant prove hypothesis through observation, you can only disprove it. It will make it strong but not prove it. No matter how much you invested in your brand one week of not enough work can destroy everything. Entropy is the measure of disorder of a system.

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